Google “distributed teams: ac.uk” and Ultralab is the top hit, the items below in the list are writing about ‘distance’ learning and distributed teams etc. but they don’t practice this themselves. Ironically whole departments in other Universities have fixed office based teams. Ultralab in its organisation is living out the practice it seeks to spread. It uses the practices that it espouses. So many distributed or e-learning departments seem to be working from a central location, Ultralab’s full time, permanent living out of distributed learning, distributed research and online community puts the team in a hugely advantageous position to empathise with, understand and develop delightful learning online. I am not setting out to criticise interpretations of distributed working practice, but I do feel like authentic practitioner voices are missing from the discussion.