How do you market a course that essentially provides a structure for individuals to develop their knowledge, understanding, skills and practice in areas entirely relevant to them (the area is not prescribed). The course comprises a structure and a facility for dialogue and an assessment brief that seeks to be useful for all professionals.
Is such a product too broad to market? What is the strap line? Some thoughts ….
- Research your work and learn more about the factors that shape your practice.
- Undertake small projects to improve your working practices.
- Me-learning: customise your learning to support your own professional development.
Is the nature of inquiry based learning always a strength? For a moment I questioned this; but I didn’t need to look far for some answers.
It seems that whilst this form of course can be perceived as hard to pin down, the students undertaking the course can readily articulate the benefits, relayed here:
- I learnt more about the vast range of tasks I undertake and realised the magnitude of my role. I realised how much I have added to the job and built up my role to meet the organisation’s needs.
- With the changing economy this course has allowed me to take stock of the impact of current and potential events upon the organisation. Through having a vehicle to stand back and analyse the influences upon my work I am able to make better choices about business activity.
- I looked at how I learn, now this has been passed on around the company. I am more aware of the learning styles of colleagues and therefore of the strengths and limitations of different approaches of working with different individuals.
- Researching case studies of practice is helpful because it brings something back to the business – new ways of doing things and projects that we may now try out.
So it would seem that the real stories of learning and change to individual practice and to organisational practice provide an authentic underpinning for a marketing approach.